Mugen Room
Unreal Motion brought to life.
Eight artists, one night, and a thousand distinct currents of energy merging into a single flow.
Role: Creative Director / Art Direction, Design, Copy Writing
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To celebrate the launch of the Air Max Dn8, we needed to translate the product's core innovation of "Dynamic Air" into a cultural reality. The goal was to move beyond a traditional product showcase and create a space where the chaotic, raw energy of Tokyo's youth could physically manifest the concept of "Unreal Motion."
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We created the "Mugen Room" (Infinity Room). We curated 8 artists representing the bleeding edge of Japan’s youth culture to reinterpret motion through sound, light, visuals, and performance. The event didn't just draw a crowd; it opened a door. Over 1000 people flooded the space, effectively introducing a completely new generation of youth to the world of Air Max and Nike Japan.
The Artists:
Christopher Loden, Pipe Cut, Kakiaraara, Ryota Daimon, Reon Tokutake, Atoyrotik, Shoko Otake, Yoh Murata.
Unreal Gallery
The art didn't stay in the gallery. It took over the city. The "Mugen Room" was just the ignition point. To democratize the experience, we liberated the artworks from the event space and embedded them into the fabric of the city. From alleyways, shrines, etc. appeared in unexpected locations throughout Tokyo for the general public.
Mugen Room Extended
